Dominate the competition.
: Web Presence and Digital Marketing
Ready to make the leap from a small operation to a major contender in your business space? Have you grown to the point that competitors are upping their game? Are you a generations-old company that needs to make a change in order to maintain your revenue and keep up with the times? You can't do it alone. Web presence and digital marketing are critical for any business — and there is a big difference between doing it right and crossing your fingers and throwing money at something you don't really understand.
You are doing your business a huge disservice if you have a marketing budget and don't employ the expertise and resources a specialized web and digital marketing company provides. ArchTech will not only bring you to the forefront of the current digital landscape, but will also lead you into a future of continued success through sustainable and proactive SEO, digital marketing, and web design and development solutions.
Contact us now to discuss your specific digital marketing or development needs or learn more about our capabilities below.
:Search Engine Optimization
Gone are the days when all you had to do to show up before your competitors was come up with a company name that came first alphabetically (remember phone books?). Today's world is much more competitive. The vast majority of consumers — and decision-makers at other businesses — rely on the world wide web to tell them which provider is best for Service X or Product Y.
In this reality, there are seemingly countless competitors trying to reach your target audience just like you. How can you ever hope to gain new clients or customers unless your site shows up front and center when they hit that "search" button? The real question becomes: how can you get your business to show up above the rest?
The answer: ArchTech's expert white-hat search engine optimization (SEO) services.
Our SEO services include:
- SEO audits and consultations - when you have worked with — and been burned by — an "SEO" company or three in the past, it can be hard to trust any provider who claims they can get you results. Before you begin any ongoing SEO services with us, we will take a dive into your existing site to identify what is working and what we need to address.
- Search Engine Marketing (SEM) - our SEM team consists of technical experts and eloquent copywriters; together, we create and execute strategies that position your website right where it needs to be so you can get clicks from qualified leads.
- Pay-per-click ad management - Google Ads and other PPC platforms can be an effective tool, but only when managed correctly. Google Ads, Facebook ads, and other paid ads are quite complicated and require professional planning and management in order to make your money work for you. Let our PPC managers get the most clicks for your buck.
- Content marketing - quality content is more important than ever. For your site to stand out, you need quality content written specifically for your customer base and targeted directly to the places and topics your potential customers are searching. Our professional content marketing team specializes in keyword research, on-page optimization, and conversion-driven copywriting.
- Conversion rate optimization and analytics - high traffic and more clicks are great, but they won't amount to much if your visitors aren't converting into paying customers. We get that, and our analytics experts can assess important user behavior to help you understand how to turn them into customers.
- Citation/Link building - citations, or external links directing to your site, are just one more piece in the vast puzzle that is SEO. Healthy, legitimate links can help gain clout for your site from the biggest search engines out there. ArchTech will do all the work of building quality citations and, if necessary, getting rid of spammy links that can get you penalized.
Hyperdrive your business.
Internet or digital marketing is a must. With nearly 2 billion websites in existence, it is not enough to simply have a website. Marketing can quickly become a full-time endeavor, distracting you and your team from doing what you do best.
- Social media marketing - For some businesses, social media is a primary source for reaching and communicating with customers. For others, it's best used as a supplemental tool to inject a sense of authenticity to your brand. In either case, organic social media, community engagement, and paid social media placement in who you reach and what you are telling them. In this ever-changing landscape, our social media marketing team stays current on all the last social media best practices to help your business stand out.
- Email marketing - Remind your customers who you are and what they mean to you. Email marketing can push the needle and turn an indecisive lead into a paying customer and a paying customer into a repeat customer. We can help you build your email list, plan the best campaigns, and design the best templates.
- Reputation management - We have all come across a bad review, usually from someone who is clearly upset about something beyond your control or not even related to your business. Even with the legitimate reviews, we, unfortunately, cannot please everyone. Turn to ArchTech for reputation management services from removing undue negative reviews, cultivating genuine reviews, responding strategically to negative reviews, and more.
- Business listing optimization - your Google Business Profile is another exceedingly important piece of your overall digital existence. Reviews, images, posts, services and products — your Google Business Profile gives searchers more information about your business and catches their attention. Relying on our optimization services means this important opportunity will not be neglected.
Innovate and increase efficiency.
If you hope to keep up with the rest of the world, you have to shift your sights to digital solutions. Scale and streamline your operations, free up resources, and protect your bottom line with our innovative products made possible by our full-stack development ingenuity.
Looking for a custom website that captures the premium, cutting edge nature of your company or a facelift of your current site that is more than a little, well, dated? Perhaps a custom tool to meet the growing needs of your operation? Have an idea for a game-changing mobile app? Whatever you have in mind, let ArchTech develop the perfect solution.
- WordPress development
- Web applications
- Web portals and admin dashboards
- API development
- Payment gateways
- Laravel application development
- PHP development
- Ecommerce development
- UI (User Interface) development
- MySQL database management
- Android app development
- iOS app development
We make you look good.
Great design can accomplish a lot. In a highly competitive field, a modern, easy-to-use website design could be the deciding factor for a potential customer. Eye-catching graphics are often the only thing that stops users from scrolling and gets them to notice and consider your business. Cohesive, premier-quality designs across your company's entire digital identity can make or break your brand.
From brainstorming to execution to implementation, ArchTech has the design chops you need. Drive your audience to recognize your brand, engage with you online, and convert into customers with our complete arsenal of design capabilities.
- WordPress web design
- Joomla! web design
- Ecommerce design
- UX (user experience) design
- Web design optimization
- Marketing collateral design
- Web application design
- Logo design
- Mobile app design
- Web landing page design
- Social media design
Our web design department partners with the leading design tools such as Adobe XD, Photoshop, Illustrator, and InDesign to bring you collaborative wireframes, pixel-perfect mockups, and visionary prototypes.